Why optimize for Bing? Especially when Google gets most of the traffic anyway? There are quite a few reasons, as it turns out. The Yahoo merger with Bing being the main one for Bing organic search optimization.. Here’s a link for more info. Bing Search Engine Optimization It seems to me that the answer to this question is fairly obvious. And the answer is. we need all the help we can get.
Some of the parameters that Bing likes are similar to other search engines, strangely enough. For instance, it seems to be very important that your page title contains the key words that are relevant to the contents of your page. Also, try to make sure that your content has the same keywords as the title of the article. This will help to get your page to the top of the search engine for your keyword.
There’s plenty more on the referred page, so I’ll just pick a few things here that you can do.
Because Bing seems to be growing and developing, more Corporations should be looking at Bing as a way to stay in touch with their tribes. So this means they need to improve their site ranking with Bing.
Bing is now around about the 3rd largest search engine and that means they are taking a larger slice of the pie. It would do well to watch this one. Bing search engine optimization will become more important in the future.
As most search engines do, Bing seems to like a domain name that has a few years under it’s belt. Since your ranking is higher you will get more organic traffic from Bing. More chances for the cash register to ring.
Lucky for me, Bing likes pages with about three hundred and fifty to five hundred words or so. Right in my sweet spot. And of course remember this, Bing seems to give more weight to the contents and title being relevant than other search engines do.
W3C Protocols are observed with Bing, so make sure that your HTML codes are accurate. If you need to validate there is a W3C validation service.
Creating a link to a page outside of your website will not result in a ranking penalty like some of the other search engines. It may still be best to limit the amount of external links though. Using no follow tags will alow you to have external links and not be penalized in some cases.
So after all of this , it turns out that content is still king. Just like th other search engines. Can you imagine that? This fact really hasn’t changed much and probably won’t. Quality content that catches your eye because it is unique helps you to energize your relationship with your tribe. The search engines also like to see quality articles that help them to decide if it is relevant or not. As usual, the more relevant it is, the higher your ranking.
Specific articles that avoid being to generic are the way to go. Accentuate a particular keyword and make sure that you show the relvancy.
This information holds true for most of the search engine optimization rules you have already encountered, but I would enjoy having some feedback. Let me know what you think.