Now that mobile shopping has taken off in the great numbers it has , I am hearing more and more ,
the question of, Who needs a mobile website? Where do I find the best mobile websites on line?
Now , the short answer to the first question is that everyone needs a mobile website.
The answer to the second is that you need to talk to me about how to find the best mobile website.
Let’s talk about the former first. If you have a company website, you need to have a mobile website.
This is because more and more prospects are using mobile devices to find products and services online that they can use.
This allows them to read reviews and make purchases on the go.
In a very short time it has become a a large part part of marketing to the consumer and
most businesses should capitalize on it. If your business is not doing this, your competitors
are contacting those willing customers who are probably more ready to make a purchase or
visit a location than those searching on the regular Web.
The facts are that most of the search engines are in agreement that making your mobile site presentable
now is the way to do business in the 21st century. Don’t worry about whether the visitors will buy from it.
How good your site looks will determine what people think about your business.
One study said that over 50 percent of customers would not recommend a company
that didn’t have a mobile site. The study also said that greater than 39 percent went to
a competitors site after having a bad mobile experience. Very soon your mobile site will be
more important than your regular site.
Keeping this in mind , mobile traffic is on a long-term upward trend. It has been estimated that by 2013,
mobile traffic will surpass “normal” traffic online. Most companies have websites that are horrible looking on line.
if you have a flash website , you wont even be seen on a mobile device.
This is because the mobile platform has different needs to make it work. Even if you have a WordPress site ,
which is highly optimized for mobile, the specific needs of the mobile user will show that you are losing a lot of money by not having one.
For instance , locksmiths with a mobile website will be seen by a customer who has just locked himself
out of his car and is frantically looking for a way back in. The client will not see a regular website on
a smart phone or a site with flash on his mobile device.
The same can be said for a client who has a car that quit in the middle of nowhere.
They will be able to search for a tow service to come and get them. If your tow service cant
be found on a mobile phone, he will go to your competitor.
The primary difference you’ll see with mobile website design examples is that the content is organized
much better and is made for fingers easily finding navigation buttons. There will be no need for your
user to zoom in or out. They will not need to find navigation or squint to see what they need to do.
It’s all right there where they need it, when they need it.
Mobile website design offers the user an optimum experience, which keeps the visitor
on your site and converts into a customer and repeat sales.
Here are a couple of sites that are mobile website friendly that will give you an example
of what we are talking about.
Thanks for taking the time to read this article and please contact me with questions
and comments. I would be happy to give you information about our free mobile websites also.
Have a great day!