Having an eye for good , creative art is a quality that will help most Social Media Managers become great Social Media Managers.
I know you have heard it before, but first impressions influence the relationship heavily and you may not get a second chance. They are a good chunk of the branding experience for your company. So when you are experimenting with your layout, be sure to take into consideration the colors, design and different types of fonts that may be available.
Creating art is a production process in many cases and it is important that your Social Media Manager is aware of this and can work with it. If the production organization is lacking , then the output may not have as much quality as we would like.
Remember that good branding starts with people. We, as humans need reasons to buy or use, and as humans we need to feel part of something bigger. Because our brands need strong targeted principles at the beginning of everything they do and today’s consumer is more sophisticated, consumers play a very active role on the course of these brands.
In retrospect , we see that design isn’t the only thing that makes a good brand, but it does play an important role. Design is one more element that combined with people, understanding and data will make more engaged experience. Engagement will make your logo more satisfying to the prospect.
Most people find pleasure when recognizing a logo and when the product is delivered properly, makes for satisfaction to both the brand and the consumer. The visual language should continue the conversation in a consistent manner.
Sometimes marketers think of consumers as robotic types of buyers. However, studies show that It is easier to remember a brand when the brand remembers you back. When the engagement becomes a two way street there is also a lot more room for growth of the brand and the consumer.
Branding is a consideration I talk with all of my clients about and I would be happy to discuss at length if you would like to.
Have a great day!