Archive for Your Expert Webman

A Strategy For Marketing On Twitter

Let’s say you sell Digital Widgets on your website. You probably talk about your products’ benefits and features already, using a link back to the site. You are aware that there are a lot of different products out there that you don’t sell, but would be a complimentary product for your customers.  You can use these products to provide them with information and great deals, if you work it right.

This marketing strategy works like this. You can create a new board on Pinterest with a whole range of complimentary products that your customers may be interested in owning. Of course you advertise the link on Twitter also.  You can check out my Pinterest page at 

According to reports, Pinterest is now driving a lot of revenue toward the company using code they add to the posts and a company called skimlinks.

This works because the other products you are promoting will take notice and possibly start to promote their products this way also. There is a good chance this will result in even more traffic to the site.

Connect all of your Social media platforms around this strategy for the most impact and influence.  For instance, you can talk about how well your strategy works on your Google plus feed. You may even have contacts on some of the other social networks that could benefit from your page. Remember to always link back.

This is a strategy that you might want to pursue if you are looking to generate more revenue.







How Many Times Should You Tweet In A Week?

There is a large market for free Twitter followers, as you can imagine. Just to check and see what this term gets, I typed free  Twitter followers into my favorite search engines. There were only 739 million returns.  That sounds like big business to me. Am I wrong?

Social Networking Sites, like Twitter , seem to be supporting quite a bit of business. You can get 15,000 followers in 24 hours for $39.00.

Of course, they are not real. Some studies show that you will get more real followers that will stay with you if you do the Tweets. Now I happen to think that Tweeting without using automation is more influencing. The Tweets seem more real? Who knows.

In Social Media land there are over 500 million Tweets per day. That’s 100 million Tweeters, Tweeting 5 times per day. Are you tweeting that much?

The Social Media Influence cost may be high, if you’re not.

Now , if you are a blogger , you should tweet your blog link to a social networking site at least twice a day. More may be better. Also, be sure to track your results and maybe even compare with other social media sites.

One of my rules of thumb is to promote other social media content on Twitter by Retweeting. This will also help to get you followers from other Social Networking sites. If you share generously , it will help you to get other followers also.

Some sites say that you should Tweet three times a day and some say 4 times. that’s every eight hours. Now that is going to be hard to do unless you can do it from your phone.

One of the social media jobs that Twitter does best is to drive traffic. It’s not fast and can take a couple of years, but it works. So the answer to the question is to tweet as many times as you can and feel like.

Of course, comments are welcome.









Best Mobile Websites

Now that mobile shopping has taken off in the great numbers it has , I am hearing more and more ,

the question of, Who needs a mobile website? Where do I find the best mobile websites on line?

Now , the short answer to the first question is that everyone needs a mobile website.

The answer to the second is that you need to talk to me about how to find the best mobile website.

Let’s talk about the former first. If you have a company website, you need to have a mobile website.

This is because more and more prospects are using mobile devices to find products and services online that they can use.

This allows them to read reviews and make purchases on the go.

In a very short time it has become a a large part part of marketing to the consumer and

most businesses should capitalize on it. If your business is not doing this, your competitors

are contacting those willing customers who are probably more ready to make a purchase or

visit a location than those searching on the regular Web.

The facts are that most of the search engines are in agreement that making your mobile site presentable

now is the way to do business in the 21st century. Don’t worry about whether the visitors will buy from it.

How good your site looks will determine what people think about your business.

One study said that over 50 percent of customers would not recommend a company

that didn’t have a mobile site. The study also said that greater than 39 percent went to

a competitors site after having a bad mobile experience. Very soon your mobile site will be

more important than your regular site.

Keeping this in mind , mobile traffic is on a long-term upward trend. It has been estimated that by 2013,

mobile traffic will surpass “normal” traffic online. Most companies have websites that are horrible looking on line.

if you have a flash website , you wont even be seen on a mobile device.

This is because the mobile platform has different needs to make it work. Even if you have a WordPress site ,

which is highly optimized for mobile, the specific needs of the mobile user will show that you are losing a lot of money by not having one.

For instance , locksmiths with a mobile website will be seen by a customer who has just locked himself

out of his car and is frantically looking for a way back in. The client will not see a regular website on

a smart phone or a site with flash on his mobile device.

The same can be said for a client who has a car that quit in the middle of nowhere.

They will be able to search for a tow service to come and get them. If your tow service cant

be found on a mobile phone, he will go to your competitor.

The primary difference you’ll see with mobile website design examples is that the content is organized

much better and is made for fingers easily finding navigation buttons. There will be no need for your

user to zoom in or out. They will not need to find navigation or squint to see what they need to do.

It’s all right there where they need it, when they need it.

Mobile website design offers the user an optimum experience, which keeps the visitor

on your site and converts into a customer and repeat sales.

Here are a couple of sites that are mobile website friendly that will give you an example

of what we are talking about. 

Thanks for taking the time to read this article and please contact me with questions

and comments. I would be happy to give you information about our free mobile websites also.

Have a great day!



Pingback and Trackback Strategies

Of course you know that there is a ton of stuff said about track backs
and ping-backs and how to use them to generate traffic. Some Guru's don’t
think that they do much good, while others think just the opposite. However, ping-backs
and track-backs could give you the edge you are looking for in generating traffic.

Start with some postings in forums that are related to your subject and you
 could get some repeat visitors to your site. Make sure you have a link back to your blog .
You can find forums by searching for your keyword phrase and adding forums to the search .
 Bigger forums with page ranks of 3 or better probably will give you the best response.

Another part of this strategy is making ping-backs and track-backs to blogs you have
linked to so that they know what you are doing. This approach will get blogs you are
talking about to come take a look at your blog. So it should help to get more traffic by
 talking about other blogs. 

Commenting on other relevant blogs is a great way to generate ping-backs and
traffic. You can generally put a link back to your own blog and others will follow this .
 You need to make sure they are relevant so you will be getting targeted traffic back to
your blog. It's all in the targeting, as usual. 

Remember that fresh content is the rule with a blog also. Your readers will
return daily if there is something to see. Without fresh content , readers
get bored and wont come back. 

Her's is a quick video that you can take a look at. It's one of Ed Dales 30 Day Challenge videos
and they use a program called Market Samurai, but you can do this stuff manually. 

Don't forget to leave me a comment. They do get read.

Tips To Getting Paid For Posting On Forums

Most Internet marketers know that nothing happens till somebody sells something.
That means you've got to get traffic to your website if you expect to make money.
Generating revenue is why I wrote this article called" tips to getting paid for
posting on forums" . One thing you always want to do is build
value in your product line on the forum. Don't try to sell or you will get banned.
Social Media Marketing is a good venue for this also. 

Finding good forums to post  on is the next problem. Go to one of the major search engines
and type in your keywords with "forums" at the end. These forums will need to be researched
a bit to make sure they are appropriate. Check out
the FAQ's for posting rules first. 

I would guesstimate that there are millions of forums on the internet, but not necessarily in your niche,
but it shouldn’t be hard to find a few that will cover your niche. Many forums are in need of quality posts.
They may need more recent posts to keep the readers interested and possibly start new discussions and bring in more readers. 

Some forums generate revenue by using pay per click ads on them and others are totally free.

When you post your comments, keep them short and make sure they generate value. 

This video from the Thirty Day Challenge helps to give you a better picture. 

As always , I welcome comments and questions.



Posting to Blogs for Backlinks

In this 30 day challenge video the host talks about how developing backlinks  with authority by posting on high page rank sites will produce visitors . He talks about Google , but I think it works for all of the search engines. So don’t forget about the other  search engines.

If you can find a link with your keyword phrase in it, so much the better. You might look into creating your own, also.

As usual, try to create new and interesting content so you can attract more visitors.

Developing High Quality Authority Backlinks

Most Internet Marketers know what a high authority back link is and what it is supposed to do. If you have a high authority
site you know that the search engines are sending you traffic. Now there is more than one way to skin a cat here in order
to get those high quality back-links. 

You can buy back-links if you like. Some companies sell high quality back-links and authority back-links. I find them expensive
because you can do it yourself. High PR back-links are the same. You can find them yourself .
When you are in the business I am you'll hear the term authority back-links quite a bit. Most of that conversation will be
centered on how to get them, because there are four types to worry about. That means that you will have to develop a strategy
 to build links to address all four types a t the same time. 

One of my favorite easy ways of doing this is to submit my website to a couple of the more authoritative and worthwhile
directories. This is for a broad listing and then find a couple of directories in your niche. These are considered navigational
authority links. Try searching for other relevant navigational pages by searching for something like links + keyword.
Construct this link foundation with some local directories or city guides and you will be on your way. 

One other thing you can do to develop an absolute authority link is to trade links. You can really only do this on a
limited basis but this strategy will work well. I expect  it to work well into the future also. 

Of course, these are just suggestions and there are other ways of getting high quality back-links for your website
It depends on your niche and what else you are spending your time on. 

Helping  corporations get organized and setting up these links is something I can expound on for hours,
so give me  a comment or email about what you think should be the way to go. 

There is more coming !

Creating Back links

Setting up blogs to get back-links. That’s the name of this game. Start a relevant
 blog about your niche and use a relevant name from your main site to get back-links.
 Efficient  places to start some social media marketing blogs are ,, indentica,, livejournal and xanga. When you
sign up and start posting, make sure you have a link back to your main site in your posts.
I won't bore you with the sign up details, they are all menu driven and in a pinch you can
call me. One big advantage is that they will give you a social media marketing platform
for your niche. Try to keep the online names the same. Become the best food guy ,
or the candy man or whatever it is. Then you will have back-links that are similar and will help with branding. 

Lately I've had some good results from video also. Online Internet TV is a good medium to start getting familiar with.
The search engines love it and and you get to talk about your niche. So, setting up blog's for the back-links is still a lot of work .
 You still need to maintain them to keep the page ranks up. That means you have to create new content , make sure it's relevant
to the main niche and do it regularly.
I will be updating this post with a video in the next week or so, but I welcome any questions or comments.

Strategies for Using Posterous

There are a lot of reasons to use Posterous and all of them are good. One of my favorites
is a video blog or podcasting channel. Its an easy way to create videos that are subject
oriented or maybe generic . All you have to do now is tell it to push out to YouTube. How great is that?

You can also collect or aggregate videos from third party sites on your smartphone.

Using Squidoo for Posting Articles

Squidoo is a great tool to use for getting the word out about your website because the search engines look at it as an authority site. This means the links you post will have more weight for your ranking efforts.

Squidoo is a great branding platform and its free also. This is helpful to all the newbies out there. Because you are using squidoo, you don’t really need a website, but it is better if you have one.

Squidoo is an excellent way to help with your Search Engine Optimization , too. This is because it is all included in the sign up price, so you really can get by knowing very little about it. You can have as many pages as you need for your lens. This also makes you an expert in the eyes of your readers and that will cause them to remember you.

You can add videos , either your own or someones else’s . Just make sure that its relevant to what you are talking about in your niche.

Here’s a quick video brought to you by the 30 day challenge with some tips for signing up with Squidoo.