Archive for search engine optimization

Branding and Creative Design

Having an eye for good , creative art is a quality that will help most Social Media Managers become great Social Media Managers.

I know you have heard it before, but first impressions influence the relationship heavily and you may not get a second chance. They are a good chunk of the branding experience for your company. So when you are experimenting with your layout, be sure to take into consideration the colors, design and different types of fonts that may be available.

Creating art is a production process in many cases and it is important that your Social Media Manager is aware of this and can work with it. If the production organization is lacking , then the output may not have as much quality as we would like.

Remember that good branding starts with people. We, as humans need reasons to buy or use, and as humans we need to feel part of something bigger. Because our brands need strong targeted principles at the beginning of everything they do and today’s consumer is more sophisticated, consumers play a very active role on the course of these brands.

In retrospect , we see that design isn’t the only thing that makes a good brand, but it does play an important role. Design is one more element that combined with people, understanding  and data will make more engaged experience. Engagement will make your logo more satisfying to the prospect.

Most people find pleasure when recognizing a logo and when the product is delivered properly, makes for satisfaction to both the brand and the consumer. The visual language should continue the conversation in a consistent manner.

Sometimes marketers think of consumers as robotic types of buyers. However, studies show that It is easier to remember a brand when the brand remembers you back. When the engagement becomes a two way street there is also a lot more room for growth of the brand and the consumer.

Branding is a consideration I talk with all of my clients about and I would be happy to discuss at length if you would like to.

Have a great day!






Search Engine Optimization is Important

SEO is one of those things that you do so the search engines can find your content.  As you have heard before, content is king, so be sure to have good, well-written, and unique content that will focus on your primary keyword or keyword phrase.

Since SEO is a critical factor in most types of content management for public consumption, it helps a lot to have a firm grasp of SEO principles and skills. Having a back ground in HTML will go a long way, for instance.

HTML is Hyper Text Markup Language. It is just like learning a foreign language in that you have you have to immerse yourself into it and and have an HTML  writing strategy. As you do more HTML activity, it will become more understandable and fluent. Doing this will give you more insight into how the search engines operate when crawling your site looking for keywords.

Having a good keyword strategy helps in that you will want to look at search volumes for that keyword and competitor use of the keyword. This will help you to increase your ranking.  Some web builders will supply a list of keywords to help you out here.

On page SEO talks about optimization of your own website and the elements that need it so the search engines can index you. You should have page titles and body text , meta descriptions, alt tags on images and your title tags. These are all elements that need to be taken care of.

Inbound links and anchor text are referred to as off-page SEO. You could use the words “social Media ” as an anchor text link. You would then be able to make a guest post on another blog and include a link back to your site by adding a little HTML code into the site.

There is a lot more information on HTML out there and you might try to read a tutorial or two for your own education.

Till next time, see ya!


Creating a Website From the Ground Up

When the subject of creating a website from the ground up comes up, most businesses that I talk to know that they have to get online because they have competition that is. They also know that using social media to stay in touch with their audience is necessary also. Web Development Companies that can do both are in demand because of this.

Usually, there are lots of questions about how to do this.The questions center around cost and where to start. Luckily, this question has been solved by

You can have a website and be online in a few hours for only forty-nine dollars a month.

There are four major tasks to do before this happens though.

Try to pick a domain name with your company name in it. This is for Search Engine Optimization.The search engines will give you a better ranking if you do.

You will need to find a web hosting service to park your website on. This service should have a low down time so your site will be up 24/7.

Look at other websites that reflect your industry and find a design that you like. This indicates a design that is successful, especially if ecommerce website design is going to be important.

Check out your developer to see what other things he has done in the line of best web development. Remember that a lot of artwork also costs more money.

These are four steps that you can take to get a handle on your website.

Contact me for more information. I usually meet at one of the local restaurants that has wi-Fi and we’ll take a look at what you want.

Using Squidoo for Posting Articles

Squidoo is a great tool to use for getting the word out about your website because the search engines look at it as an authority site. This means the links you post will have more weight for your ranking efforts.

Squidoo is a great branding platform and its free also. This is helpful to all the newbies out there. Because you are using squidoo, you don’t really need a website, but it is better if you have one.

Squidoo is an excellent way to help with your Search Engine Optimization , too. This is because it is all included in the sign up price, so you really can get by knowing very little about it. You can have as many pages as you need for your lens. This also makes you an expert in the eyes of your readers and that will cause them to remember you.

You can add videos , either your own or someones else’s . Just make sure that its relevant to what you are talking about in your niche.

Here’s a quick video brought to you by the 30 day challenge with some tips for signing up with Squidoo.