SEO is one of those things that you do so the search engines can find your content. As you have heard before, content is king, so be sure to have good, well-written, and unique content that will focus on your primary keyword or keyword phrase.
Since SEO is a critical factor in most types of content management for public consumption, it helps a lot to have a firm grasp of SEO principles and skills. Having a back ground in HTML will go a long way, for instance.
HTML is Hyper Text Markup Language. It is just like learning a foreign language in that you have you have to immerse yourself into it and and have an HTML writing strategy. As you do more HTML activity, it will become more understandable and fluent. Doing this will give you more insight into how the search engines operate when crawling your site looking for keywords.
Having a good keyword strategy helps in that you will want to look at search volumes for that keyword and competitor use of the keyword. This will help you to increase your ranking. Some web builders will supply a list of keywords to help you out here.
On page SEO talks about optimization of your own website and the elements that need it so the search engines can index you. You should have page titles and body text , meta descriptions, alt tags on images and your title tags. These are all elements that need to be taken care of.
Inbound links and anchor text are referred to as off-page SEO. You could use the words “social Media ” as an anchor text link. You would then be able to make a guest post on another blog and include a link back to your site by adding a little HTML code into the site.
There is a lot more information on HTML out there and you might try to read a tutorial or two for your own education.
Till next time, see ya!