Improving your website is a constant ongoing labor of love. This is because of all the changes that are happening on the internet. You have competition, changes in software from the major search engines and others. You need to be aware of the changes and keep up with them because they all affect who will see your site in one way or another.
When you are looking at your website, it may look like you have everything covered for the moment. However, to get started with a plan to keep up, I would recommend getting a website audit from a reputable SEO guru and follow up with the plan to produce growth. Let me know if you have any questions about how to do this.
Of course, there are some things you can do to get started. You can publish relevant and authoritative content about acquiring your product, for instance. There is a lot of information out there about your product already and you may be able to find a reciprocal authoritative link to connect with on your website. I will show you how to do this.
Remember that content is still king , so you need to produce new and unique content on a regular basis. Talking about what is going on in your niche today and how it relates to your followers will help your Search Engine rankings . You will want to use researched keywords for this and stay up with keyword research for your product.
Pay attention to the MetaData for your website. The search engines pay attention to it and use it as a guide to tell them what the site is about. This can be very helpful in keeping your ranking up. If you don’t want to do this yourself , I have a team that will do it.
In addition to all of this, you will want to start building links to authoritative sites. Don’t buy links. The search engines know the difference. Peruse sites that have similar content and make relative comments on their blogs and don’t forget to leave a link back to your blog. Use this to eventually get your link on their site and their link on your site. This is called a reciprocal link and search engines love this. Remember you want links with some authority. It takes experience to be able to do this.
Remember that all graphics now require alt text. This is an opportunity to get relevant keywords into your pages. When you post a graphic, use an appropriate keyword phrase in the text box. These suggestions are all basic things you can do immediately to improve your SEO. Ask if you need more help and leave contact information on the contacts page.