Archive for social media blogs

Branding and Creative Design

Having an eye for good , creative art is a quality that will help most Social Media Managers become great Social Media Managers.

I know you have heard it before, but first impressions influence the relationship heavily and you may not get a second chance. They are a good chunk of the branding experience for your company. So when you are experimenting with your layout, be sure to take into consideration the colors, design and different types of fonts that may be available.

Creating art is a production process in many cases and it is important that your Social Media Manager is aware of this and can work with it. If the production organization is lacking , then the output may not have as much quality as we would like.

Remember that good branding starts with people. We, as humans need reasons to buy or use, and as humans we need to feel part of something bigger. Because our brands need strong targeted principles at the beginning of everything they do and today’s consumer is more sophisticated, consumers play a very active role on the course of these brands.

In retrospect , we see that design isn’t the only thing that makes a good brand, but it does play an important role. Design is one more element that combined with people, understanding  and data will make more engaged experience. Engagement will make your logo more satisfying to the prospect.

Most people find pleasure when recognizing a logo and when the product is delivered properly, makes for satisfaction to both the brand and the consumer. The visual language should continue the conversation in a consistent manner.

Sometimes marketers think of consumers as robotic types of buyers. However, studies show that It is easier to remember a brand when the brand remembers you back. When the engagement becomes a two way street there is also a lot more room for growth of the brand and the consumer.

Branding is a consideration I talk with all of my clients about and I would be happy to discuss at length if you would like to.

Have a great day!






Search Engine Optimization is Important

SEO is one of those things that you do so the search engines can find your content.  As you have heard before, content is king, so be sure to have good, well-written, and unique content that will focus on your primary keyword or keyword phrase.

Since SEO is a critical factor in most types of content management for public consumption, it helps a lot to have a firm grasp of SEO principles and skills. Having a back ground in HTML will go a long way, for instance.

HTML is Hyper Text Markup Language. It is just like learning a foreign language in that you have you have to immerse yourself into it and and have an HTML  writing strategy. As you do more HTML activity, it will become more understandable and fluent. Doing this will give you more insight into how the search engines operate when crawling your site looking for keywords.

Having a good keyword strategy helps in that you will want to look at search volumes for that keyword and competitor use of the keyword. This will help you to increase your ranking.  Some web builders will supply a list of keywords to help you out here.

On page SEO talks about optimization of your own website and the elements that need it so the search engines can index you. You should have page titles and body text , meta descriptions, alt tags on images and your title tags. These are all elements that need to be taken care of.

Inbound links and anchor text are referred to as off-page SEO. You could use the words “social Media ” as an anchor text link. You would then be able to make a guest post on another blog and include a link back to your site by adding a little HTML code into the site.

There is a lot more information on HTML out there and you might try to read a tutorial or two for your own education.

Till next time, see ya!


Online Community Management

Online Community Management is being out in the trenches with the customer. Really, it is the day to day conversations with the enterprises prospects and customers.

This activity has also been referred to as a social media manager.

This activity is social platform agnostic because it doesn’t matter what platform you are on. If you are doing this for a 3rd party, it means they are trusting you with a lot of influence for their enterprise.

Strangely enough, the beginnings of the Online Community Manager start back in the computer games industry with the advent of MMORPG (Massively Multiplayer Online Role-playing Games) back in 1995.

The realities of the situation have expanded  to include  lots of different positions . Some of these include social media management in a support and marketing role also. The gist of all of this is that online community management encompasses a little bit of each of these, while making sure that there are open communications between the community and the author.

The different types of roles that an online community manager  may serve depends pretty much on the nature and reason for being of the online communities purpose. Now this may or may not be motivated by whether it is a for profit enterprise or not.

Some developers and creators have said that every network has an underlying purpose or there would be no reason to have it.

There are different motivations though , such as Business or Missions or even personal.

These all have to be taken into account when deciding on an Online Community Manager.

The manager has his hand on the pulse of the company and the send button could be compared to the barrel of a weapon. This is because anything coming out of that barrel can hit the target or miss. If there is careful consideration of variables such as wind, humidity etc. , you have a good chance of hitting the target.

If the projectile misses it’s mark, it could bounce of at an angle that could do damage. The company , if there is one, should implement a strategy of approval for this process to minimize damage and maximize influence.

As always , we are soliciting feedback on this subject , so don’t be afraid to contact us.

Have a Happy Holiday Season. !


Social Media News Releases

Your expert webman is pleased to announce that this article is going to be written like a standard press release about Social Media News to demonstrate the many ways that a press release could work for your organization.

Social Media Websites and Blogs have matured alongside improvements and refinements that the major search engines have incorporated into their formulas. What this means is that if your company wants to issue a press release, then you will need to have someone that understands the Search Engine Optimization rules. You will then be able to take full advantage of a press release.

You need to take into account what platforms you would like to share the information on and with what tribes , also. The circulation should contain the things that will be needed to share a story in a way that shows what your original intent was .

One thing you don’t want to do is talk about a lot of things in the message. Stick to the main message . Make sure your keywords are clear and targeted for the tribe you want to reach. This way it will have the ring of truth to your readers. This is usually a way to make the tribe grateful in addition. By using targeted keywords , your release should get a good ranking in the online world.

Make your release the right size so that you give the most information and not be too long. Remember , you only have ten seconds. The size of the article should be around 550 words or so, which translates to a page or so. Search engines like this also.

Links in your anchor text comes highly recommended. Usually about 2 links per 5 to 6 hundred words or so will be ideal. Using anchor text to phrases like,” for more information”, is sometimes frowned upon, according to my research. You should use your most important keyword in your headline and your lead sentence. It will focus the search engines on it.

When you are describing your product, use language that will help you connect with the tribe you want.
Don’t forget to use your targeted keywords here so that the search engines will be able to find it, too. Try to get your release on Social Media Websites and Social Media Blogs.

In your headline , it always helps to use the keyword phrase that is most important to your message. Also, you will be repeating it in the content . If you keep the headline to 75 characters or so, your readers wont lose interest. Try to keep subheads to less than two lines.

Make sure the news is of interest to the tribe and make sure they can share it through Social Media Websites, Social Media Blogs and other platforms. Social Media News platforms can help here too.

You know its true that a picture is worth a thousand words. So share your images with the tribe so they can share it with their tribes. While you are at it, upload videos, wave files,links to your relevant websites and more of your releases. This will help to pique the interest of the tribe and attract more attention for your product.

These few suggestions are what seems to me to be pretty basic means to getting the word out via press release. But as you know, there are plenty of other ways to do it. A press release is just another tool for you to use. Make sure you use it correctly.

Social Media Websites

What is your whole technology activity – In other words , what things do you like to do to generate website traffic for your product? Lets take social media advertising as an example.

You need to have a social media website with a social media blog. This way you will be able to talk about your product to your tribe and influence more readership. One strategy in the past has been to link to other tribes blogs or other relevant blogs. This way you may be helping other social media websites to gain recognition and they may link to you. You will gain more influence because the links can increase far above where you thought they might go. These links that you gain can increase inbound links to your site and your tribes.

An added advantage is that most sites allow linking to your other platforms and social media blogs. Go for it, link your Facebook and Twitter account to your blog site and link the blog to your RSS feed and then find more places to link to . Search engines love those links. Especially if they are reciprocal. This is the simple version but I think you and the tribe get the idea.

Social Media Blogs are popping up everywhere and this leads to the assumption that more tribes and individuals are getting into the internet world. It turns out that there may be a learning curve to figuring out how to do all this stuff.

There are so many social media websites and social media blogs out there that handle social media advertising and all kinds of other stuff that it is usually better to stick with just one or two. Sit down and figure out the social media sites that are going to be the most useful for you and your tribe and stick with those . If you can handle 10 social media sites, that’s great, but no more that 5 is a good thing too. Just remember to keep your sites updated and keep your clients and prospects informed.

One thing that your blog should be doing is brand building. Start talking about whats so great about your product and give some visuals. You can customize pages so they fit within guidelines that you set.
I like to have the same logo on all of my invoices business cards and website. This way when a customer lands on your website they will know where they are. Do your own promotional stuff here.
Takeaways, giveaways and coupons will all keep your customers coming back to your site.

The first word in Social media Marketing is Social . Why would you not get to know your customers and their products and needs? Find out about their likes and dislikes and get their opinions . Allow discourse and posting to your blog . Make yourself significant and take part in the action to.

One tip here, don’t try to sell using social media. It has a strong tendency to not work. Social media is not push marketing. We are trying to talk about our products in a conversational way. The word will get around and bring us clients. We are trying to be in the loop and to find new friends . Don’t update every day because it may begin to look spammy to your recipients .

Here I’ve set down some expectations that you may have for your social media business. Well, this is the simple version . In other words, there’s a lot more to it than this. So check out some articles on this subject and let me know if you have a comment or question. See you next time.

Director of social media for YourExpertWebman at