Archive for social media platforms

Search Engine Optimization is Important

SEO is one of those things that you do so the search engines can find your content.  As you have heard before, content is king, so be sure to have good, well-written, and unique content that will focus on your primary keyword or keyword phrase.

Since SEO is a critical factor in most types of content management for public consumption, it helps a lot to have a firm grasp of SEO principles and skills. Having a back ground in HTML will go a long way, for instance.

HTML is Hyper Text Markup Language. It is just like learning a foreign language in that you have you have to immerse yourself into it and and have an HTML  writing strategy. As you do more HTML activity, it will become more understandable and fluent. Doing this will give you more insight into how the search engines operate when crawling your site looking for keywords.

Having a good keyword strategy helps in that you will want to look at search volumes for that keyword and competitor use of the keyword. This will help you to increase your ranking.  Some web builders will supply a list of keywords to help you out here.

On page SEO talks about optimization of your own website and the elements that need it so the search engines can index you. You should have page titles and body text , meta descriptions, alt tags on images and your title tags. These are all elements that need to be taken care of.

Inbound links and anchor text are referred to as off-page SEO. You could use the words “social Media ” as an anchor text link. You would then be able to make a guest post on another blog and include a link back to your site by adding a little HTML code into the site.

There is a lot more information on HTML out there and you might try to read a tutorial or two for your own education.

Till next time, see ya!


Online Community Management

Online Community Management is being out in the trenches with the customer. Really, it is the day to day conversations with the enterprises prospects and customers.

This activity has also been referred to as a social media manager.

This activity is social platform agnostic because it doesn’t matter what platform you are on. If you are doing this for a 3rd party, it means they are trusting you with a lot of influence for their enterprise.

Strangely enough, the beginnings of the Online Community Manager start back in the computer games industry with the advent of MMORPG (Massively Multiplayer Online Role-playing Games) back in 1995.

The realities of the situation have expanded  to include  lots of different positions . Some of these include social media management in a support and marketing role also. The gist of all of this is that online community management encompasses a little bit of each of these, while making sure that there are open communications between the community and the author.

The different types of roles that an online community manager  may serve depends pretty much on the nature and reason for being of the online communities purpose. Now this may or may not be motivated by whether it is a for profit enterprise or not.

Some developers and creators have said that every network has an underlying purpose or there would be no reason to have it.

There are different motivations though , such as Business or Missions or even personal.

These all have to be taken into account when deciding on an Online Community Manager.

The manager has his hand on the pulse of the company and the send button could be compared to the barrel of a weapon. This is because anything coming out of that barrel can hit the target or miss. If there is careful consideration of variables such as wind, humidity etc. , you have a good chance of hitting the target.

If the projectile misses it’s mark, it could bounce of at an angle that could do damage. The company , if there is one, should implement a strategy of approval for this process to minimize damage and maximize influence.

As always , we are soliciting feedback on this subject , so don’t be afraid to contact us.

Have a Happy Holiday Season. !


Google Plus Strategy Review

Some marketers think that Google has had a lot of luck in their business. I tend to think that it is more probably the result of hard work on Google’s part . For instance , the new Sparks program allows you to input things you are interested in and then it will show web pages that have that content. Something similar to Stumbleupon. It seems to me that it will take a bit of working with the program to get it right, though.

Watching your incoming stream of those that are following you is a nice feature because it allows you to see what they are posting and you may want to follow them.

You can share your videos and pictures with office workers and friends by putting them in a circle. It will help you to share certain updates with certain people. It should help to organize too. Circles will also allow you to see only content you want to see. So that means that you can select which posts to look at. On other platforms there is no way to separate them.

Some platforms seem to be lacking in their privacy structure and they opt in users automatically. Changing these settings is sometimes difficult and hard to find. The approach Google Plus has is to make it easy to choose to make content public or not.

One of the features I like the best is the Hangout feature. Hangouts are a fairly new addition to social media networking. It works like this, you start a hangout and up to 10 friends can drop by for a chat. It may become useful to politicians, although at this time, they may be getting a lot of negativity. Using the Google plus Social Media Platform may be good for customers service issues for companies , also.
Using the tool as a bookmarking platform for articles to read later or maybe create a circle to bookmark interesting pages.

Some of the Social Media Networking platforms out there feel that everyone is thrilled to share all their details with all of their so-called friends . I’m not in favor of this only because there are predators that will use your information for other things. With Google plus you control who see’s what. This will allow you to keep information and interests separate.

This platform will also allow you another opportunity to start out fresh with Social Media Networking. Maybe you would like to leave some of your old friends behind. You can just not add them to your Google plus circles. In all likelihood , they will never realize they’ve been left out. And I’ sure you will miss all of those game invites that other platforms have.

My response rate from the people I have invited to Google plus has been rather mediocre. I think it results from the feeling of , oh, another Social media thing?
So, I will keep up the work and report in another time on this.