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Archive for social Media

Search Engine Optimization is Important

By Your Expert Webman · Comments (0)
Monday, December 29th, 2014

SEO is one of those things that you do so the search engines can find your content.  As you have heard before, content is king, so be sure to have good, well-written, and unique content that will focus on your primary keyword or keyword phrase.

Since SEO is a critical factor in most types of content management for public consumption, it helps a lot to have a firm grasp of SEO principles and skills. Having a back ground in HTML will go a long way, for instance.

HTML is Hyper Text Markup Language. It is just like learning a foreign language in that you have you have to immerse yourself into it and and have an HTML  writing strategy. As you do more HTML activity, it will become more understandable and fluent. Doing this will give you more insight into how the search engines operate when crawling your site looking for keywords.

Having a good keyword strategy helps in that you will want to look at search volumes for that keyword and competitor use of the keyword. This will help you to increase your ranking.  Some web builders will supply a list of keywords to help you out here.

On page SEO talks about optimization of your own website and the elements that need it so the search engines can index you. You should have page titles and body text , meta descriptions, alt tags on images and your title tags. These are all elements that need to be taken care of.

Inbound links and anchor text are referred to as off-page SEO. You could use the words “social Media ” as an anchor text link. You would then be able to make a guest post on another blog and include a link back to your site by adding a little HTML code into the site.

There is a lot more information on HTML out there and you might try to read a tutorial or two for your own education.

Till next time, see ya!

 

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Categories : Social Media Management
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Online Community Management

By Your Expert Webman · Comments (0)
Wednesday, December 24th, 2014

Online Community Management is being out in the trenches with the customer. Really, it is the day to day conversations with the enterprises prospects and customers.

This activity has also been referred to as a social media manager.

This activity is social platform agnostic because it doesn’t matter what platform you are on. If you are doing this for a 3rd party, it means they are trusting you with a lot of influence for their enterprise.

Strangely enough, the beginnings of the Online Community Manager start back in the computer games industry with the advent of MMORPG (Massively Multiplayer Online Role-playing Games) back in 1995.

The realities of the situation have expanded  to include  lots of different positions . Some of these include social media management in a support and marketing role also. The gist of all of this is that online community management encompasses a little bit of each of these, while making sure that there are open communications between the community and the author.

The different types of roles that an online community manager  may serve depends pretty much on the nature and reason for being of the online communities purpose. Now this may or may not be motivated by whether it is a for profit enterprise or not.

Some developers and creators have said that every network has an underlying purpose or there would be no reason to have it.

There are different motivations though , such as Business or Missions or even personal.

These all have to be taken into account when deciding on an Online Community Manager.

The manager has his hand on the pulse of the company and the send button could be compared to the barrel of a weapon. This is because anything coming out of that barrel can hit the target or miss. If there is careful consideration of variables such as wind, humidity etc. , you have a good chance of hitting the target.

If the projectile misses it’s mark, it could bounce of at an angle that could do damage. The company , if there is one, should implement a strategy of approval for this process to minimize damage and maximize influence.

As always , we are soliciting feedback on this subject , so don’t be afraid to contact us.

Have a Happy Holiday Season. !

 

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Categories : Social Media Management
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Social Media and Public Relations

By Your Expert Webman · Comments (0)
Friday, December 31st, 2010

After tons of research and work on my project, the thought occurred to me, Is Social Media really what Tribes want? After all, we measure our Social Media Optimization efforts just like our PR Initiatives, it seems to me.

It has been said that there is lots of merriment in watching Tribes behave badly. A lot, if not all of major websites, have some sort of social media features embedded in the site. I think this is an indication that the Tribes want it.

So our attention turns to how targeted are the responses that we get from our social media efforts , as well as the Public relations efforts. We need to know what kind of buzz are we generating from those efforts and are those responses purchasing anything. It’s really no different than measuring any of the other platforms that do this.

Interestingly enough, there are advantages too the Buzz that we are generating for and by the tribes and that makes it important for a lot off reasons..

According to some sources, advertising has lost over 40 percent of trust from Tribes. However, social media platforms engage Tribes with content that encourages trust. Some Tribes still agree that word of mouth advertising is still the best , though.

This means that social media optimization still has the potential to hold and attract the attention of large Tribes who have grown immune to the current push advertising scheme of things. It is also stickier than traditional media.

One effect that social media has is its propensity to go viral and reach broad swaths of tribes in shorter and shorter amounts of time. This has been described as a threat to communications professional, but I don’t think it is. Negative viral outcomes are a possibility too. This could result if the tribe has not allocated enough Social media budget and is not prepared for the tremendous amount of interest generated.

Social media’s ability to be interactive means that Tribes now have the ability to get immediate feedback from other tribes and are able to communicate more defectively. This could be a simple as enabling comments on the Tribes main blog. This means the tribe doesn’t have to spend time doing research in order to track ROI.

Something else that works for social media is high visibility. Social Media has matured using internet tools. So it holds a very good position in searches for visibility. There are several good examples of the effect this has , such a s Wiki-leaks.

For me, this indicates to the Tribal Chieftains that social media optimization can have a beneficial effect on the way the tribe communicates with the other tribes for business purposes and the average person on the street. Because of the ability to communicate with all of these tribes, social media has mega-possibilities if it is used properly and effectively engaged .

In the past decade, interactive communication has become a torrent for the tribe. This has made it easy for tribes to communicate with their audience and find out their needs and get feedback too.
In closing, a good thing to remember is to tailor your message and know the tribe you are talking to.

What effects do you think it has to know what you’re selling?

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Social Media Networks

By Your Expert Webman · Comments (0)
Friday, December 24th, 2010

What is it that draws us to online Social Media Networks ?
For thousands of years we have formed tribes to meet our security needs and now we study why.

Most Studies done by reputable tribes show that friendships and other social relationships tend to have a powerful effect on physical and mental health. This relationship had been noticed and talked about for many years until about the mid to late 1970’s. This was when other tribes turned to this issue to study it.

One study done in California around about 1979 showed a relationship between those who had a lot of contacts and those who had only a few. People who lacked tribes , tended to die sooner. In 1982 in Michigan, another study showed a similar association for women, but not men. About the same time similar results were reported between older men and women.

What this means is that your tribe consists of individuals drawn together by a variable such as age , sex , work or family. This is not to say that only these variables are used, though. In fact, one variable that has been proposed in the past is the number of contacts. You have to have about a hundred to a hundred and fifty, to be a social network.

One variable that has changed is that there is a whole new paradigm to include a company’s employees or even a politicians venue. You should be able to relate this to your target market.

Some have opined that its not really social unless the users can interact with one another. That it needs to be more that just an ability to generate content. That this piece of the puzzle has so far been missing from the platforms that are available today.

Part of the problem here is that Social Media Networking has changed the definition of friends and tribes. You will always have your best friends and much trusted business associates to still back you up, only now you can cast a wider net for contacts . This includes business contacts as well as personal contacts. This system is still evolving and expanding for the better, we hope.

If you could leverage social media networking to help drive business relationships and possibly other relationship, why wouldn’t you? Social Media is helping us to engage a much broader Universe of possibilities.

There are those out there that think that defining Social media is difficult because tribes get confused because of the implications of the thing itself. One definition is that Social media is simply content generated by the content view themselves. Of course, and you know this, its a huge implication. From here we can jump off into viral marketing , the masses influencing their tribes and other tribes. Even the Dissemination of information will become easier.

The Social Media Phenomenon seems to be mostly confined to the internet right now , but is it possible that this won’t always be the case? It’s possible to me , at least, that some new outrageous technology will allow social media in other dimensions.

I would love to get some feedback on that one. There’s a reply form on the bottom of the page. What are your thoughts about social media in other realms or platforms. What would those other dimensions be?

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